OUR VISION & VALUES
UDDERLY RIDICULOUS FARM LIFE
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OUR VALUES
HIGH-QUALITY LOCAL PRODUCT
Food should have exceptional, real ingredients, period. That’s why we only make our Udderly Ridiculous products with high-quality natural ingredients. It’s also why we personally curate products from only the most amazing local producers to have available in our market.
STRONG PARTNERSHIPS
We honour the idea that each person we interact with is a partner. This means our team members, our suppliers, our vendors, retailers, and especially our customers. With this mindset, we work to make each other better. We are open to new ideas and insights, products, and flavours. We strive to operate out of integrity, inclusiveness, and respect and we ask that in return.
GREAT SERVICE
We believe that great customer service (like common sense) is a rare thing to find. We are Ridiculously passionate about creating an environment that educates, serves, and delights the senses.
STEWARDSHIP & COMMUNITY
We have a responsibility to be good stewards for the people, animals, land, and the positions we’ve been entrusted with.
- We believe in sustainable farming practices – we use a combination of conventional and regenerative methods and seek to improve biodiversity. We also believe in sustainable tourism, and so we limit the volume of people who can be on site at any given time and we generate as little waste products as possible.
- We have high standards of animal welfare and for the animals we use as part of the educational experiences we limit the number of people and the amount of time with the animals so we ensure they have a balance of stimulation and rest – this is why we are not a petting zoo. We ensure animals have plenty of room, high quality feed and adequate exercise, rest and playtime. We use natural breeding processes. We have a vet, nutritionist and skilled team and we use medications only when necessary.
- We are creating opportunities for flourishing rural communities through job creation, mentorship and community involvement.
- We also support local food banks and donate a percentage of our proceeds, through World Vision with our Gift a Goat™ program, to purchase goats for women and families looking to build independence in third world countries.
