EXPERIENTIAL TOURISM DEVELOPMENT

Developing an experience from concept to execution 

Travellers are looking to engage with the people and places they visit, to connect with locals, get off the beaten track, engage the senses, slow down and dive into local culture.  And they are willing to pay for the right experience if the perceived value is there. Regions are also looking for businesses to develop unique experiences that attract visitors to the area, allowing for more visitor revenue to stay in the region to support the local economy. 

Developing a well-crafted experience is very different from simply adding a tour or additional service. Experiences that touch people emotionally, provide connection to place, allow for learning to unfold and are environmentally responsible are what a new generation of guests are looking for.

One guest hand feeding Beijing our female alpaca

Using the Unlocked & Inspired framework, along with real life experience, Cheryl will guide you through a series of tools, methods, templates alongside in-person (where possible) and video based one on one coaching. Through a series of assignments, you will create an experience from concept to execution including diving into target market, marketing, story-telling, infrastructure, collaborations and pricing.  Whether you are brand new to developing an experience or are looking to add a new experience to your business this program can support developing an experience tailored to your unique value proposition/story/place. 

The program is done over multiple weeks based on the needs of the organization and market readiness. It includes approximately 40+ hours of coaching time, workbook and costing template that will enable you to refine and develop additional experiences in the future. 

If you are interested in learning more about the program please get in touch. Complete the expression of interest questionnaire so we can determine if you are a good fit.

Applications: Farms, Accommodations, Restaurants, Artisans, Museum, Brewery/Winery or an individual with a specialization

Price: Custom pricing based on process
Includes: Instruction, development guide, costing template, one on one coaching in person and virtually
Participants – an individual or organization

Cheryl the owner of udderly ridiculous hand feeding our female alpaca

Tourism experience enhancement

Maybe you already have an existing tour or experience that you want to take to the next level or isn’t performing as well as you had hoped. Utilizing the experience development process and innovation tools, Cheryl can support you in deconstructing the elements of the experience, determine what is working and what isn’t, and rebuilding and/or enhancing the experience to relaunch into the marketplace.

Price: Custom pricing based on process required
Includes: Instruction, materials, one on one coaching in person and virtually
Participants – an individual or organization

Developing an experience from concept to execution 

Travellers are looking to engage with the people and places they visit, to connect with locals, get off the beaten track, engage the senses, slow down and dive into local culture.  And they are willing to pay for the right experience if the perceived value is there. Regions are also looking for businesses to develop unique experiences that attract visitors to the area, allowing for more visitor revenue to stay in the region to support the local economy. 

Developing a well-crafted experience is very different from simply adding a tour or additional service. Experiences that touch people emotionally, provide connection to place, allow for learning to unfold and are environmentally responsible are what a new generation of guests are looking for.

Using the Unlocked & Inspired framework, along with real life experience, Cheryl will guide you through a series of tools, methods, templates alongside in-person (where possible) and video based one on one coaching. Through a series of assignments, you will create an experience from concept to execution including diving into target market, marketing, story-telling, infrastructure, collaborations and pricing.  Whether you are brand new to developing an experience or are looking to add a new experience to your business this program can support developing an experience tailored to your unique value proposition/story/place. 

The program is done over multiple weeks based on the needs of the organization and market readiness. It includes approximately 40+ hours of coaching time, workbook and costing template that will enable you to refine and develop additional experiences in the future. 

If you are interested in learning more about the program please get in touch. Complete the expression of interest questionnaire so we can determine if you are a good fit.

One guest hand feeding Beijing our female alpaca

Applications: Farms, Accommodations, Restaurants, Artisans, Museum, Brewery/Winery or an individual with a specialization

Price: Custom pricing based on process
Includes: Instruction, development guide, costing template, one on one coaching in person and virtually
Participants – an individual or organization

Cheryl the owner of udderly ridiculous hand feeding our female alpaca

Tourism experience enhancement

Maybe you already have an existing tour or experience that you want to take to the next level or isn’t performing as well as you had hoped. Utilizing the experience development process and innovation tools, Cheryl can support you in deconstructing the elements of the experience, determine what is working and what isn’t, and rebuilding and/or enhancing the experience to relaunch into the marketplace.

Price: Custom pricing based on process required
Includes: Instruction, materials, one on one coaching in person and virtually
Participants – an individual or organization

One guest hand feeding Beijing our female alpaca

Developing an experience from concept to execution 

Travellers are looking to engage with the people and places they visit, to connect with locals, get off the beaten track, engage the senses, slow down and dive into local culture.  And they are willing to pay for the right experience if the perceived value is there. Regions are also looking for businesses to develop unique experiences that attract visitors to the area, allowing for more visitor revenue to stay in the region to support the local economy. 

Developing a well-crafted experience is very different from simply adding a tour or additional service. Experiences that touch people emotionally, provide connection to place, allow for learning to unfold and are environmentally responsible are what a new generation of guests are looking for.

Using the Unlocked & Inspired framework, along with real life experience, Cheryl will guide you through a series of tools, methods, templates alongside in-person (where possible) and video based one on one coaching. Through a series of assignments, you will create an experience from concept to execution including diving into target market, marketing, story-telling, infrastructure, collaborations and pricing.  Whether you are brand new to developing an experience or are looking to add a new experience to your business this program can support developing an experience tailored to your unique value proposition/story/place. 

The program is done over multiple weeks based on the needs of the organization and market readiness. It includes approximately 40+ hours of coaching time, workbook and costing template that will enable you to refine and develop additional experiences in the future. 

If you are interested in learning more about the program please get in touch. Complete the expression of interest questionnaire so we can determine if you are a good fit.

Applications: Farms, Accommodations, Restaurants, Artisans, Museum, Brewery/Winery or an individual with a specialization

Price: Custom pricing based on process
Includes: Instruction, development guide, costing template, one on one coaching in person and virtually
Participants – an individual or organization

Cheryl the owner of udderly ridiculous hand feeding our female alpaca

Tourism experience enhancement

Maybe you already have an existing tour or experience that you want to take to the next level or isn’t performing as well as you had hoped. Utilizing the experience development process and innovation tools, Cheryl can support you in deconstructing the elements of the experience, determine what is working and what isn’t, and rebuilding and/or enhancing the experience to relaunch into the marketplace.

Price: Custom pricing based on process required
Includes: Instruction, materials, one on one coaching in person and virtually
Participants – an individual or organization

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